I am a Technology and Business Consultant with a strong record in Artificial Intelligence, Software Engineering, Project Management, Business Strategy, Business Analysis, and Digital Marketing. My expertise is unique and rare, combining AI, Project Management, and Digital Marketing to deliver innovative, results-driven solutions.

I work closely with businesses to conduct a thorough analysis through Business Process Re-engineering and reduce operational costs by 50–60% by implementing modern AI technologies under a model known as Business Process Automation using AI.

My career blends deep academic knowledge with hands-on experience, allowing me to bridge the gap between technology, business, and sustainable market growth. I hold a Bachelor’s degree in Computer Science, Mathematics, and Statistics, and a Master’s degree in Information Technology. This academic foundation enables me to design and implement AI-driven business solutions and digital transformation strategies that deliver measurable impact.

“Linear algebra is the language of modern data and computation. Vectors and matrices are the foundation of AI, machine learning, search engines, image compression, and data analysis.”

– MIT Professor Gilbert Strang

Applied Achievements and Milestone Projects

Project Lead – Digitisation and Workflow Automation for Home for Human Rights (HHR)

I worked with Francis Xavier and Muttiah Thiagaraja, my father, the Founders of Home for Human Rights (HHR), to computerise all operational activities across Sri Lanka.
Founded in 1977, HHR is one of Sri Lanka’s oldest and most respected human rights organisations.
I led its digital transformation initiative, enhancing efficiency, transparency, and accessibility across regional offices in Colombo, Jaffna, Batticaloa, Trincomalee, and Vavuniya.

Other Major Milestone Projects

I have served in multiple capacities, including Software Project Manager, Stakeholder Manager, Budget Manager, and Business Analyst, utilizing tools such as Jira, Wrike, Adobe Workfront, ClickUp, Microsoft Project, GitHub, Bitbucket, Trello, Slack, Asana, Confluence, Notion, and Microsoft Teams for streamlined collaboration and delivery management.

Delivered Key Projects:

➤ Ride Share Application – Similar to Uber; managed full-cycle development and driver–rider module implementation.

➤ Food Delivery Application – Similar to Uber Eats; oversaw restaurant onboarding, order tracking, and payment integration.

➤ Long-Distance Bus Booking Platform – Similar to RedBus; led dynamic seat allocation and real-time ticketing automation.

➤ Franchise Management Application – Similar to HiPages; implemented CRM dashboards and automated lead management.

➤ Amazon FBA Business Launch – Conducted feasibility, market, sourcing, and pricing analyses; partnered with an Australian associate to launch a successful U.S. Amazon FBA venture.

➤World Trade Center BPO Project: Set up Lebara’s BPO operation at World Trade Center East Tower, Colombo, with international-standard infrastructure comparable to HSBC.

Professional Experience

Digital Marketing Consultant : NSW Department of Education

At the NSW Department of Education, I managed the transition from Universal Analytics to Google Analytics 4 and reconfigured Google Tag Manager for accurate conversion tracking. I developed detailed performance reports in Looker Studio, ensuring stakeholders had clear insights into campaign effectiveness and user engagement.

• Led the migration to GA4 for a website with more than 6.5 million monthly views
• Designed custom Data Layer events to improve event tracking precision
• Created real-time dashboards for daily and monthly analytics monitoring
• Documented the full GA4 migration roadmap in Confluence for scalability
• Delivered comparative reports across multiple departmental websites

Digital Marketing Consultant : Jim’s Group

I managed franchise and multi-location marketing across Google Ads, SEO, and social media to boost lead generation and return on investment. My strategies supported both national brand growth and local franchise performance.

• Directed integrated campaigns across Google Ads, SEO, Facebook, radio, and television
• Increased organic visibility and qualified lead flow using data-driven audience targeting
• Managed marketing budgets across more than fifty divisions
• Created Local Area Marketing plans and resources for franchisees
• Executed high-impact seasonal campaigns such as Spring Clean and End of Lease promotions
• Built Looker Studio dashboards to deliver actionable campaign insights

Digital Marketing as My Passion

 

Beyond technology and business, Digital Marketing is my hobby. I continuously update my skills with certifications from Google Skillshop:

• Google Ads Search | AI-powered Shopping Ads | Google Analytics (GA4)
• Conversion Optimisation | Google Ads Display | Google Ads Video

This passion for digital marketing not only strengthens my own career but has also allowed me to make a real difference in people’s lives. One example is my childhood intimate friend, with whom I studied at Pandateruppu Hindu College in Jaffna . He later became one of the co-founders of Lebara Mobile  a multinational telecommunications company founded by Ratheesan Yoganathan, Rasiah Ranjith Leon, and Baskaran Kandiah.

Leveraging my digital marketing expertise, I worked as an employee of  LEBARA Australia  to  expand Lebara’s business in Australia, supporting its growth into a global MVNO brand serving millions of customers across the UK, France, Germany, Denmark, the Netherlands, and Australia, focusing on affordable international calling and data services for migrant communities.

Lebara Australia – Market Entry and Operations Launch

I played a central role in launching Lebara’s Australian operations, overseeing feasibility studies, market research, and strategic implementation. As a one-man army until the first day of the official launch, I ensured a seamless and successful market entry.

• Conducted feasibility studies and consumer behaviour analysis for the Australian telecom market
• Performed competitor and tariff benchmarking against Telstra, Optus, and Vodafone
• Secured wholesale partnerships to improve cost and network efficiency
• Designed influencer marketing and community engagement strategies
• Managed agency partnerships for digital, print, and airport-based campaigns
• Established a Sydney headquarters with strong brand visibility and corporate presence

Technology Leadership – Software Project Manager (Lebara Australia)

In addition to market research and strategy, I directed the development of Lebara’s technology infrastructure in Australia.

• Built a CRM system for lead tracking, SIM activation, and workflow automation
• Managed VoIP call centre integration connecting Australia and Sri Lanka
• Oversaw billing and recharge platform development for real-time account synchronization
• Directed website and app development, API integration, and analytics dashboards
• Implemented GA4 and Looker Studio for advanced data reporting

• Aligned cross-functional collaboration across IT, marketing, and finance teams

Academic and Professional Foundations

• Bachelor of Science in Computer Science, Mathematics, and Statistics – University of Jaffna
  Focused on Linear Algebra, Probability, and Computational Models for AI
• Master of Science in Information Technology – University of Colombo, School of Computing
  Specialized in Software Engineering, Databases, Networking, Artificial Intelligence, and Project Management
• Certificate IV in Business Management – Australia
  Focused on Feasibility Studies, Market Research, and SWOT Analysis
• ACS Skills Assessment – Australia
  Recognized for professional expertise in IT management, software development, and consulting ,

Technical & Professional Expertise

Programming:
Java, Python, .NET, SQL, JavaScript, JSON, React Native, Flutter

AI & Data Science:
Linear Algebra, Probability, Vector Spaces, Self-Attention Mechanisms

Specialization:
Bridging binary-level programming with AI models to optimize system performance

Databases:
Oracle, SQL Server, MongoDB

E-Commerce Platforms:
Amazon, eBay, Alibaba business models

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Tools & Platforms

Project Management & Collaboration:

Jira, Wrike, Adobe Workfront, ClickUp, Microsoft Project, Trello, Asana, Notion, Microsoft Teams, Slack, Confluence

Version Control:
GitHub, Bitbucket

Marketing & Analytics:
Google Analytics, Google Tag Manager, Google Looker Studio, Google Search Console, SEMrush, Ahrefs, Helium10, Microsoft Clarity, Zoho

Content & AI Tools:
Jasper, Canva, Grammarly

CRM & Communication:
Privyr, Zoho, Microsoft Teams, Slack

Social & Business Management:
Meta Business Suite, Google My Business (GMB)

What Sets Me Apart

I combine deep mathematical understanding, technical precision, and strategic business thinking to deliver measurable outcomes. My approach unites innovation with execution, bridging theory and practice.

• Strong mathematical and AI foundation
• Proven record in software engineering and project management
• Business strategy insight through feasibility and market research
• Hands-on experience in e-commerce, telecom, and government sectors
• Certified professional in Google Ads, Analytics, Display, Shopping, Video, and Conversion Optimisation

Publications

Author – Introduction to Computer Networks

A practical guide explaining the core principles, protocols, and real-world applications of computer networking.

Beyond Work

I dedicate my time to the Hopeful Hands Foundation, a meaningful initiative inspired by my daughter Meera. The foundation connects global donors with underprivileged students in Sri Lanka, providing education, technology, and essential support. The platform’s software is currently in development, with plans for international expansion.

Let’s Collaborate

I am passionate about designing solutions that combine technology, AI, and strategy to create measurable impact. Together, we can build innovative systems that empower people, businesses, and communities to grow in the AI era.

Email: Keshavan@consultant.com
Mobile: +61 456 633 031
Website: www.KeshavanThiagaraja.com