About Me

About Me

I’m Keshavan Thiagaraja, a dedicated digital marketing strategist with over 10 years of experience turning innovative ideas into measurable results. Throughout my career, I’ve successfully implemented transformative strategies using the Google Marketing Platform for renowned organizations such as Lebara Mobile, NSW Department of Education, and Jim’s Group. Now, as an independent business consultant, I’m passionate about empowering businesses to reach their full potential with data-driven, results-focused marketing solutions.

What I Do

I excel at building meaningful relationships with C-level executives and senior stakeholders, diving deep into their unique business challenges to design solutions that drive measurable growth. My approach combines forward-thinking strategies with clear success metrics to help businesses achieve—and exceed—their marketing goals.

How I Help Businesses Thrive

  • Understanding Your Business: I invest the time to thoroughly understand your challenges, marketing objectives, and success metrics, ensuring every strategy is customized to your needs.

  • Crafting Collaborative Strategies: Together, we’ll create innovative, data-backed plans that seamlessly integrate into your business. By leading cross-functional collaboration, I ensure each initiative delivers measurable success.

  • Driving Growth: Leveraging the full potential of Google Advertising products, I deliver impactful, data-driven recommendations designed to build brand awareness, boost engagement, and drive conversions.

  • Expert Solutions: With expertise in tools like Google Analytics 4, Campaign Manager 360, and Display & Video 360, I craft tailored strategies that align perfectly with your business goals.

My Approach

  1. Strategic Planning: Develop clear, actionable growth strategies that are aligned with your specific objectives.

  2. Data-Driven Insights: Uncover high-impact opportunities using advanced analytics and measurable results to guide decisions.

  3. Collaboration at its Core: Lead diverse teams to execute flawless strategies that align seamlessly with your goals.

  4. Proactive Partnerships: Build long-term relationships, anticipate future needs, and consistently provide innovative, forward-thinking ideas.

Why I Do What I Do

I’m driven by the belief that innovation, data, and collaboration can solve even the most complex marketing challenges. Whether refining the strategy of a global enterprise or empowering a growing business to scale, my goal is to deliver value, inspire growth, and create tangible success. Every project I undertake is fueled by a commitment to excellence and a passion for helping businesses thrive.

Education & Affiliations

  • I am a published author, having written Introductions to Computer Networks, showcasing my dedication to sharing knowledge and empowering others in the field of technology.

  • Master’s in Information Technology

  • Bachelor’s in Computer Science

  • Certificate IV in Business Management

  • Diploma in E-commerce

  • Professional Member of IEEE  Society

Let’s work together to elevate your business and turn your goals into reality!

Beyond Work

When I’m not crafting marketing strategies, I dedicate my time to creating meaningful opportunities through initiatives like the Hopeful Hands Foundation.

Let’s Collaborate!

I’m excited to bring my expertise and passion for digital marketing to your brand. Let’s create something extraordinary together!